Heineken Ireland has signed a commercial agreement with Ryder Cup Europe to become the official beer, cider, and stout supplier for the 2027 Ryder Cup at Adare Manor in County Limerick.

Under the partnership, Heineken Ireland's portfolio will be served across spectator villages, public bars, hospitality areas, and premium experience suites during the event, which is scheduled to take place from September 17 to 19, 2027. Offered beverages will include Heineken, Heineken 0.0%, Birra Moretti, Orchard Thieves cider, SERVED ready-to-drink products, and Cork-brewed stouts Murphy's and Beamish.

The agreement marks another significant move in Ireland's competitive live event and sports sponsorship market, where major beverage suppliers contend for exclusive venue rights. Heineken Ireland's historic brewery in Cork is situated roughly a 90-minute drive from the tournament host venue in Adare.

Sharon Walsh, Managing Director of Heineken Ireland, noted that the company has a long history of supporting sports and live events in Ireland, including more than three decades of involvement with the Irish Open through the Heineken brand and Murphy's Irish Stout. Executive commercial director of Ryder Cup Europe, Max Hamilton, joined Heineken leadership in Dublin to mark the announcement.

The 2027 tournament will mark the centenary of the Ryder Cup and is expected to bring tens of thousands of international visitors to County Limerick. Pricing details for beverages on-site at Adare Manor have not yet been announced.